Korean cosmetics or K - Beauty has always been at the forefront as they combine the best of cosmetics, pharmaceuticals, technology and nature.

They use much gentler natural formulas thanks to the traditional use of herbal ingredients that have been passed down from generation to generation. They are commonly used as herbal medicines in Eastern culture, but are hard to find in the Western world.

Typical ingredients found in their favorite products include centella asiatica, birch sap, propolis, licorice root , rice water, mugwort and various fermented ingredients.